TY  - BOOK
AU  - Idda Yessaya
TI  - The influence of branding on product acceptance in the Tanzanian market : : the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam
AV  - THS EAF HF5415.1255.T34Y47 
PY  - 2016///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Branding (Marketing)
KW  - Cosmestics
KW  - Brand choice
KW  - Kinondoni municipality
KW  - Dar es Salaam region
KW  - Tanzania
N1  - Includes bibliographical references
Thesis : MBA (Marketing)- University of Dar es Salaam

ER  -