Lovelock, Christopher. <br/><br/>
Essentials of services marketing. 

 - Singapore:  Pearson Education South Asia Pte ltd,  2009. 
 - xxxii,567p.:  ill;  27.5cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9789810679958 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>SJMC HD9980.5.W567