TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Chew,Patricia
TI  - Essentials of services marketing
SN  - 9789810679958
AV  - SJMC HD9980.5.W567 
PY  - 2009///
CY  - Singapore
PB  - Pearson Education South Asia Pte ltd
KW  - Marketing
N1  - Include bibliographical references and index
ER  -