Dominick, Joseph R. <br/><br/>
Broadcasting/ Cable and beyond: an introduction to Modern electronic media. 

 - 3rd ed. 
 - New York:  McGraw-Hill Companies,  1996. 
 - xvi,493p.:  ill;  26cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0070179883 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Broadcasting<br/>Cable
<br/><br/><label>LC Class. No.: </label>SJMC HE8589.8.D66