TY  - BOOK
AU  - Denis McQuail
TI  - McQuail's Mass communication theory
SN  - 978-1-84920-291-6 	
AV  - P90.M35 
PY  - 2010///
CY  - London :	
PB  - SAGE Publications Ltd. , 
KW  - Mass communication
KW  - Theory
KW  - Communication
N1  - Includes bibliographic references and index
ER  -