Kelvin Lane Keller <br/><br/>
Strategic brand management :   building, measure, and managing brabd equity 

 - 3rd ed. 
 - Tokyo :	  Pearson Education International ,	  2008. 
 - xxi,692p. :	  ill. ;	  27cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-13-233622-7  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>LC Class. No.: </label>HD69.B7.K45 2008