TY  - BOOK
AU  - Blythe,Jim
AU  -  Alan Zimmerman
TI  - Business to business marketing management:  : Aglobal perspective
SN  - 1-84480-001-6
AV  - HF5415.13.B565 
PY  - 2005///
CY  - London
PB  -  : Thomson
KW  - Marketing management
ER  -