TY  - BOOK
AU  - Malhotra,NareshK.
TI  - Marketing research: an applied orientation
SN  - 0130099864
AV  - SJMC HF5415.2.M29 
PY  - 1993///
CY  - New Jersey
PB  - Prentice-Hall Inc
KW  - Marketing
KW  - Research
KW  - Data collection
KW  - Data analysis
N1  - Include bibliographical references and index
ER  -