Rackham, Neil <br/><br/>
The spin selling fieldbook:   practical tools, methods, exercises and resources 

 - London:  McGraw-Hill,  1996 
 - xii,206p.:  ill.;  23cm. 
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>0-07-052235-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--handbook<br/>manual<br/>Sales promotion----handbook, manual
<br/><br/><label>LC Class. No.: </label>HF5438.25.R343