TY  - BOOK
AU  - Rackham, Neil
TI  - The spin selling fieldbook: : practical tools, methods, exercises and resources
SN  - 0-07-052235-9
AV  - HF5438.25.R343 
PY  - 1996///
CY  - London
PB  - McGraw-Hill
KW  - Selling--handbook
KW  - manual
KW  - Sales promotion----handbook, manual
N1  - Includes bibliographical references and Index
ER  -