Ndyamukama, Osmundi

The effects of country of origin on purchase decision of smartphones in Tanzania - Dar es Salaam: University of Dar es Salaam, 2014 - xii,72p.: ill.; 30cm.

Includes bibliographical references
Thesis: MIB - University of Dar es Es Salaam


Consumer behavior
Smartphones
Tanzania

THS EAF HF5415.33.T34N359