TY  - BOOK
AU  - Hiam,Alexander
TI  - Marketing for dummies
SN  - 0764556002
AV  - SJMC HF5415.13.H468 
PY  - 2004///
CY  - Canada
PB  - Wiley Publishing Inc
KW  - Marketing
KW  - Advertising
N1  - Include bibliographical references and index
ER  -