Belch, George E <br/><br/>
Introduction to advertising and promotion : an intergrated marketing communication perspective 

 - 2nd.ed 
 - Boston:  Irwin,  1993 
 - xviii,806P.:  ill.;  27.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-256-10516-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing<br/>Boston
<br/><br/><label>LC Class. No.: </label>SJMCHF5823.B387