TY  - BOOK
AU  - Belch, George E
AU  - Belch Michael A
TI  - Introduction to advertising and promotion : an intergrated marketing communication perspective
SN  - 0-256-10516-2
AV  - SJMCHF5823.B387 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Boston
N1  - Includes bibliographical references and index
ER  -