Kinnear, Thomas C. <br/><br/>
Marketing research:   an applied approach 

 - 5th ed.- 
 - New York:  McGraw-Hill,  1996 
 - xxii,888p.:  ill.;  23cm. 
<br/><br/><label>ISBN: </label>0-07-114418-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>MAR HF 5415.2.K53