Irene Mahena The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank Irene Mahena - Dar es Salaam: University of Dar es Salaam, 2013. - xii,99p. ; ill.: 30cm. Inludes bibliographical references Subjects--Topical Terms: LC Class. No.: THS EAF HG1616.M3T34M333