TY  - BOOK
AU  - Irene Mahena
TI  - The impact of marketing strategies on consumers buying decision in banking services: : a case of National microfinance bank
AV  - THS EAF HG1616.M3T34M333 
PY  - 2013///
CY  - Dar es  Salaam
PB  - University of Dar es Salaam
KW  - Bank marketing
KW  -  Cusumer satisfaction
KW  - National Microfinance Bank
N1  - Inludes bibliographical references
ER  -