Churchill, Gilbert A. <br/><br/>
Basic marketing research 

 - 4rd ed.- 
 - London:  1996 
 - xvi,830p.:  ill.;  25cm. 
<br/><br/><label>ISBN: </label>0-03-098367-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>MAR HF5415.2.C49