Lovelock, Christopher H. <br/><br/>
Services marketing 

 - 3rd ed.- 
 - London:  Prentice Hall,  1996 
 - xii,660p.:  ill.;  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-461377-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions<br/>Marketing<br/>Service industries
<br/><br/><label>LC Class. No.: </label>FCM HF5415.122.L68