TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing
SN  - 0-13-461377-5
AV  - FCM HF5415.122.L68 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -