Malengo, Chacha Magasi <br/><br/>
Customer relationship marketing and its influenc on customer retention   : a case of commercial banking banking industry in Tanzania 

 - Dar es Salaam   : University of Dar es Salaam,  2007 
 - xiii,107p.   : ill.   ; 30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis: MBA (Marketing) University of Dar es Salaam, 2007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank and banking, <br/>Customer relations,<br/> Commercial banks, <br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HG1616.C87T34M34