TY  - BOOK
AU  - Malengo,Chacha Magasi
TI  - Customer relationship marketing and its influenc on customer retention:  : a case of commercial banking banking industry in Tanzania
AV  - THS EAF HG1616.C87T34M34	 
PY  - 2007///
CY  - Dar es Salaam
PB  -  : University of Dar es Salaam
KW  - Bank and banking,
KW  - Customer relations
KW  -  Commercial banks,
KW  - Tanzania
N1  - Includes bibliographical references
Thesis: MBA (Marketing) University of Dar es Salaam, 2007
ER  -