Kotler, Philip <br/><br/>
Principles of marketing 

 - 11th ed.- 
 - London:  Prentice Hall,  2005 
 - vii,651p.:  ill.;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-146918-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K636