TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0-13-146918-5
AV  - HF5415.K636 
PY  - 2005///
CY  - London
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -