Zikmund, William G. <br/><br/>
Exploring marketing research 

 - 9th ed. 
 - Australia   : Thomson South-Western,    2007 
 - xv, 693p.   : ill.   ; 27cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324539028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.Z54