Moser, Mike  <br/><br/>
United we brand  : how to create a cohesive brand that's seen, heard, and remembered 

 - Boston  : Harvard Business School Press,  2003. 
 - xvii,165p.  : ill.  ; 24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1-57851-798-2 
<br/><br/><label>LCCN: </label>000000602581	 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New products Management
<br/><br/><label>LC Class. No.: </label>HD69.B7M67