TY  - BOOK
AU  - Moser,Mike
TI  - United we brand: : how to create a cohesive brand that's seen, heard, and remembered
SN  - 1-57851-798-2
AV  - HD69.B7M67 
PY  - 2003///
CY  - Boston
PB  - : Harvard Business School Press
KW  - Brand name products
KW  - New products Management
N1  - Includes bibliographical references and index
ER  -