TY  - BOOK
AU  -  Masenga  Anne
TI  - Factors that influence the purchase of branded goods:  : the case of purchase of mobile phones in the Tanzania market
AV  - THS EAF HF5686.T35M37 
PY  - 2006///
CY  - Dar es salaam 
PB  -  : University of Dar es Salaam
KW  - Mobile phone industry
KW  - Purchasing, Tanzania
ER  -