MacDonagh, Joseph <br/><br/>
Behavioural science for marketing and business students  

 - Dublin  Gill and Macmillan  1994 
 - 199p.  ill.  23cm. 
<br/><br/>Includes references and index 
<br/><br/><label>ISBN: </label>0-7171-2164X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing science
<br/><br/><label>LC Class. No.: </label>HC79.M3