Alan Wilson <br/><br/>
Services marketing :   integrating customer focus across the firm  

 - London :	  The McGraw-Hill Companies ,	  2008. 
 - xxiii,623p. :	  ill. ;	  25cm. 
<br/><br/><label>ISBN: </label>100077107950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing--- marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5.Z45