TY  - BOOK
AU  - Alan Wilson
AU  - Valarie Zeithaml
AU  - 
AU  - Dwayne 
AU  - D Gremler
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 100077107950
AV  - HD9980.5.Z45 
PY  - 2008///
CY  - London :	
PB  - The McGraw-Hill Companies ,	
KW  - Services marketing--- marketing
KW  - Customer services
ER  -