Manyama, Salome S. <br/><br/>
The role of advertising on consumer buting decision in Tanzania   : the case of coca-cola kwanza limited 

 - Dar es Salaam   : University of Dar es Salaam,  2007 
 - xiv.162p.   : ill.   ; 30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis MBA. (Marketing) - University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, <br/>Consumer behavior, <br/>Decision making consumer, <br/>Coca Cola Kwanza Limited,<br/> Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF 5415.33.T34M36