TY  - BOOK
AU  - Manyama,Salome S.
TI  - The role of advertising on consumer buting decision in Tanzania:  : the case of coca-cola kwanza limited
AV  - THS EAF HF 5415.33.T34M36 
PY  - 2007///
CY  - Dar es Salaam
PB  -  : University of Dar es Salaam
KW  - Advertising,
KW  - Consumer behavior,
KW  - Decision making consumer,
KW  - Coca Cola Kwanza Limited
KW  -  Tanzania
N1  - Includes bibliographical references
Thesis MBA. (Marketing) - University of Dar es Salaam
ER  -