Robert, F. Hartley <br/><br/>
Marketing mistakes 

 - 5th ed. 
 - New York   : JohnWiley&Sons(sea)PTE LTD,  1992 
 - x,352p.   ; 23cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0-471-54836-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -United States-Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1.H37