TY  - BOOK
AU  - Robert,F.Hartley
TI  - Marketing mistakes
SN  - 0-471-54836-7
AV  - HF5415.1.H37 
PY  - 1992///
CY  - New York
PB  -  : JohnWiley&Sons(sea)PTE LTD
KW  - Marketing -United States-Case studies
N1  - Includes indexes
ER  -