David Meerman Scott  <br/><br/>
New rules of marketing and PR   : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly 

 - 2nd ed.  
 - New Jersey   John &Wiley  2010  
 - xxx,289p.    :Ill.    ;23cm 
<br/><br/>Includes index.<br/> 
<br/><br/><label>ISBN: </label>978-0-470-54781-6  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF5415.1265.S393 2010