TY - BOOK AU - David Meerman Scott TI - New rules of marketing and PR: : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly SN - 978-0-470-54781-6 AV - HF5415.1265.S393 2010 PY - 2010/// CY - New Jersey PB - John &Wiley KW - Internet marketing KW - Public relations N1 - Includes index ER -