Jobber, David <br/><br/>
Principles and practice of marketing 

 - London   : McGraw-Hill,  1995 
 - xx,745p.   ; 24cm. 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0-07-707935-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, <br/>Marketing-Europe-Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.J5