TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0-07-707935-3
AV  - HF5415.J5 
PY  - 1995///
CY  - London
PB  -  : McGraw-Hill
KW  - Marketing,
KW  - Marketing-Europe-Case studies
N1  - includes index
ER  -