Lancaster, Geoff <br/><br/>
Marketing management 

 - 3th ed. 
 - London   : Mcgraw-Hill Publication,  2001 
 - xi,542p.   : ill.   ; 24cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0-07-709752-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,<br/> Management
<br/><br/><label>LC Class. No.: </label>HF5415.13.L337