TY  - BOOK
AU  - Lancaster,Geoff
TI  - Marketing management
SN  - 0-07-709752-1
AV  - HF5415.13.L337 
PY  - 2001///
CY  - London
PB  -  : Mcgraw-Hill Publication
KW  - Marketing
KW  -  Management
N1  - Includes Index
ER  -