Feely, Finola <br/><br/>
The brand name development process for consumer goods 

 - Dublin city:  University of Dublin City,  1995 
 - viii,80p.:  ill.;  30cm. 
<br/><br/>Includes bibliographical reference<br/>Thesis: B.A (Business studies) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Advertizing<br/>Trade marks<br/>Consumer goods
<br/><br/><label>LC Class. No.: </label>THS PAM QTO HD69.B7F53