TY  - BOOK
AU  - Feely,Finola
TI  - The brand name development process for consumer goods
AV  - THS PAM QTO HD69.B7F53 
PY  - 1995///
CY  - Dublin city
PB  - University of Dublin City
KW  - Brand name products
KW  - Advertizing
KW  - Trade marks
KW  - Consumer goods
N1  - Includes bibliographical reference
Thesis: B.A (Business studies)
ER  -