Onyari, Daisile Michael <br/><br/>
Salient attributes affecting use of digital marketing in the Tanzanian banking industry   : the case of CRDB Bank 

 - Dar es Salaam   : University of Dar es Salaam    , 2013 
 - xiii,86p.    : ill.    ; 30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis: MBA-University of Dar es Salaam<br/><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing<br/>Banking industry<br/>Banks and Banking<br/>Cooperative<br/>CRDB bank<br/>Tanzania