TY  - BOOK
AU  - Onyari,Daisile Michael
TI  - Salient attributes affecting use of digital marketing in the Tanzanian banking industry:  : the case of CRDB Bank
PY  - 2013///
CY  - Dar es Salaam
PB  -  : University of Dar es Salaam 
KW  - Bank marketing
KW  - Banking industry
KW  - Banks and Banking
KW  - Cooperative
KW  - CRDB bank
KW  - Tanzania
N1  - Includes bibliographical references
Thesis: MBA-University of Dar es Salaam


ER  -