Kung, Lucy. <br/><br/>
Strategic management in the media: theory to practice 

 - Los Angeles:  SAGE,  2008. 
 - 248p.:  ill;  24.5cm 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412903134 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Media
<br/><br/><label>LC Class. No.: </label>SJMC P96.M34K86