TY  - BOOK
AU  - Kung,Lucy
TI  - Strategic management in the media: theory to practice
SN  - 9781412903134
AV  - SJMC P96.M34K86 
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Media
N1  - Include bibliographical references and index
ER  -