TY  - BOOK
AU  - William , Ruth 
TI  - Consumers' readness/ attitudes towards advertisement via mobile phone devices: (Tanzania)
AV  - THS EAF HF5832.T34W54 
PY  - 2007///
CY  - Dar es Salaam
PB  - : University of Dar es Salam
KW  - Marketing industry
KW  - Customer satsfaction
KW  - Advertising
KW  - Consumer
KW  - Cellular radio
N1  - Includes bibliographical references
ER  -