Wood, Marian Burk <br/><br/>
Marketing planning:   principles into practice 

 - Harlow:  Prentice-Hall,  2004 
 - xxii,379p.:  ill.;  25cm. 
<br/><br/><label>ISBN: </label>0-273-68679-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>MATH HF5415.13.W66