TY  - BOOK
AU  - Wood,Marian Burk
TI  - Marketing planning: : principles into practice
SN  - 0-273-68679-8
AV  - MATH HF5415.13.W66 
PY  - 2004///
CY  - Harlow
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -